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Choosing an agent · Seller guide

Questions to Ask When Choosing a Listing Agent

The questions to ask any listing agent before you sign, how to check a California license, how to weigh the answers and what to read in a listing agreement.

  • 8 min read
  • Includes a planning tool

Overview

Choosing who will represent you is one of the first real decisions in a sale, and among the most consequential. It is reasonable to speak with more than one agent, and reasonable to ask direct questions. A good conversation should leave you understanding how the agent will price, prepare, present and negotiate for your home, and how they will protect your privacy while doing it.

These are the questions Sidney would want any seller to ask, including of him. They are arranged in the order a considered interview usually takes.

What to have ready

Ticks are for your own use on this device.

Start with the license

In California, you can look up any real estate license through the Department of Real Estate's Public License Lookup, searching by the licensee's name or license ID.

Ticks are for your own use on this device.

For reference, Sidney Manzo is a licensed real estate agent, CA DRE #01108914, with RE/MAX Dream Properties (ASLG Inc), CA DRE #02142193. He has been in real estate since 1990. You can read more on Sidney's profile and the about page.

Planning tool

Agent Conversation Notebook

Keep the questions you want to ask, and your own notes on each conversation, side by side. The notebook never scores or ranks anyone.

Collect the answers side by side, then consider:

  • Specificity. Did the agent name actual comparable sales, a preparation plan and a showing plan, or speak in generalities?
  • Candor. Did the agent mention risks and trade-offs, or only good news?
  • Fit. Did the agent's approach to privacy, pace and communication suit the way you prefer to work?
  • Clarity on paper. Were you offered the agency disclosure and the listing agreement to read before any decision?

Up to three. A label such as “Agent A” is enough.

Experience

  • How long have you been in real estate, and where do most of your sales happen?

  • Have you sold homes like mine, in age, style or condition?

  • Who else will work on my sale, and what will each person do?

  • Can you share contact details for past clients I may speak with?

Architectural and distinctive homes

  • How would you describe what makes this home distinctive, and how would you present it?

  • How do you find comparable sales for a home with few close peers?

  • How would you handle original features in photography and in the listing description?

  • If the home is a designated landmark or in a historic district, how would you address that with buyers?

Discretion and privacy

  • How visible will the sale be, and at what point?

  • What are my options for a quieter period before broad public marketing, and what are the trade-offs under the rules that apply?

  • How are visitors screened and accompanied, and who holds keys and codes?

  • How will art, collections and personal effects be protected during showings?

  • Will any personal information appear in the listing or photographs?

Pricing

  • Which comparable sales would you use, and why?

  • What active listings would I compete with?

  • How do you reach a recommended range, and what would change it?

  • What happens if the home does not attract offers at that price?

Preparation and marketing

  • What would you suggest I repair, and what would you leave alone?

  • Will you recommend staging, and who pays for it?

  • Who takes the photographs, and what is included?

  • Where will the home be marketed, and how?

  • How do you handle showings and open houses, and may I choose private appointments only?

Communication

  • How often will I hear from you, and how?

  • Who answers when you are unavailable?

  • How will you share feedback from buyers' agents?

  • How will you present offers to me?

  • How will you coordinate with my attorney, CPA or trustee, if I have one?

Negotiation

  • How do you compare offers beyond the price?

  • How do you handle multiple offers?

  • How do you approach repair requests after inspections?

  • What happens if a buyer's loan or appraisal falls short?

Agency disclosure and the listing agreement

The amount or rate of real estate commissions is not fixed by law. They are set by each broker individually and may be negotiable between the seller and broker.

My question list

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When you would like a second set of eyes

Sidney welcomes these questions. If you would like to ask them about your own home, a first conversation is the place, and nothing is signed there.

Sidney Manzo, licensed real estate agent, in real estate since 1990. CA DRE #01108914. RE/MAX Dream Properties (ASLG Inc), CA DRE #02142193.

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